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Description
- Why We Buy The Science of Shopping Updated and Revised for the Internet the Global Consumer and Beyond
Why We Buy The Science of Shopping Updated and Revised for the Internet the Global Consumer and Beyond Review: A perfect consumer behaviour book - Superb book for CBMR Review: Worth the read if interested in marketing - Iconic marketing book
Specifications
| Best Sellers Rank | #71,646 in Books ( See Top 100 in Books ) #228 in Anthropology (Books) #1,142 in Economics Books #2,660 in Analysis & Strategy |
| Customer Reviews | 4.4 out of 5 stars 763 Reviews |
Reviews
M**R
A perfect consumer behaviour book
Superb book for CBMR
S**D
Worth the read if interested in marketing
Iconic marketing book
A**R
Insightful!
A very well written book on the subject,which normally is ignored by most of the businesses without realising,how,and what all, they are losing.
Z**I
Value for money
Knowledgeable
S**A
Bad paper and print quality: I wonder if it is even original
I regularly order books from Amazon, and every time i have had no complaints, but this time Amazon has disappointed me severely. The contents of the book might be good (well, lets give author the credit for that), but the kind of book that was delivered to me was really of poor quality. The paper was definitely of very cheap quality, and the print looked bad too. I felt as if i had picked it up from a roadside vendor who sells imitation of famous books.It made me wonder if i have a genuine product, or has Amazon sold me a cheap imitation at the price of an original one! Instead of ordering it from here, one might as well consider paying 50-60 bucks extra somewhere else and get hold of a copy that at least looks original.
D**A
Good
Interesting
K**P
Two Stars
Little boring and the flow is very confusing.
Common Questions
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