

With over 30 years' experience in helping people successfully change their lives for the better, Paul McKenna Ph.D. is perfectly placed to help program your mind to learn the universal principles of influence. This accessible guide - offering simple tips and exercises for change and including a free hypnotic trance download - is all you need to communicate in a more persuasive and engaging way and change your life in ways you never thought possible! What people are saying: 'Love it...would STRONGLY recommend' -- ***** Reader review 'This is a brilliant book. Really has made a difference to me. The exercises are simple and easy to follow and more importantly - make complete sense!' -- ***** Reader review 'Possibly his best book yet' -- ***** Reader review 'Mckenna! What more can I say. The book has helped me' -- ***** Reader review ************************************************************** Do you want more success? Do you want to be more popular? Do you want to stop people taking advantage of you? Do you want things to go your way more often? Do you want to get the people you like to like you? THEN THIS BOOK AND AUDIO DOWNLOAD ARE FOR YOU! Paul McKenna has spent years researching human influence: what makes people do things and the secrets of charisma and likeability. He has created a formula, an easy to learn system that in an ever-changing world will help you communicate more eloquently and effectively . This book will give you the edge whether you want to get ahead in business, romance or life, showing you the language and techniques used by the most persuasive people in the world, in an ethical and easy to understand way. In addition, the book comes with a free hypnosis audio download which uses the latest psychological techniques to release your natural influence and charisma . Each time you listen, you'll be re-programming your mind to get you more of what you really want . Review: One of his best books to date. - One of his best books in my book to date :D what ever happens we are all influential in one way or another this book helps to be more influential in the ways yo choose. It is an easy read as always and the exercises are very strait forward, simplistic and rapid in their outcome which you can download online in just a few clicks. I love this element as you can go through the exercises with Paul as if you were in a private session. I love how simple it is in its wisdom and delivery making it very easy to understand and utilize. This system gives a great insight into Influence. (1) In how we can spot others trying to Influence us and (2) In how we can In even in everyday context's, learn how to become more influential like family, friends and relationships. You can help people more, they may need advice, to calm down in a stressful situation and see things differently. I have become more helpful as a person and learned to connect to people and communicate more efficiently which is great for me as I like getting to know new people go on dates ext. It can help with things like job interviews, If you are in sales you will learn how to increase your sales and become better in work place. Maybe you need that promotion or that bank loan and much much more i'm just outlining some aspects. Charisma; well i'm feeling much better in myself which helps with everything else in the book. I'm more confident which allows me to use the magic tools inside, to communicate with more ease and to think and feel better about me and my life. It is amazing and for the price I mean you would be silly not to buy it ;D the book can last forever and for the wisdom contained within the pages it really is priceless. Believe me you will be repaid many times over or you can go waste the fiver on something else. :( Review: Possibly His Best Book Yet - I've read a few of Paul's books and I like them all. Out of the audios in all the books, this is the one that has the most effect. For best results, I have a role model that I want to emulate in mind before listening to the audio. I usually watch them on Youtube before, if you are struggling for ideas there is an excellent Youtube channel that you can learn so much from called Charisma On Command. There are also video exercises that are good however my favourite video exercise is the role model one from his other book "The 3 Things That Will Change Your Destiny Today!". Personally I think he should have added the exercise from that book into this one as well. But anyway I recommend both, after listening to the audio I find myself cracking jokes with strangers and being really charismatic, I also find I can sense and feel when people are trying to influence me, whether is an advertisement, sales pitch or just someone who is trying to persuade or manipulate me in some way, the system in this book can open your eyes so you can protect yourself from these influencers you may not always be aware of when going about your everyday life.









| Best Sellers Rank | 87,717 in Books ( See Top 100 in Books ) 696 in Business Careers (Books) 1,112 in Popular Psychology 3,204 in Practical & Motivational Self Help |
| Customer Reviews | 4.5 out of 5 stars 175 Reviews |
C**R
One of his best books to date.
One of his best books in my book to date :D what ever happens we are all influential in one way or another this book helps to be more influential in the ways yo choose. It is an easy read as always and the exercises are very strait forward, simplistic and rapid in their outcome which you can download online in just a few clicks. I love this element as you can go through the exercises with Paul as if you were in a private session. I love how simple it is in its wisdom and delivery making it very easy to understand and utilize. This system gives a great insight into Influence. (1) In how we can spot others trying to Influence us and (2) In how we can In even in everyday context's, learn how to become more influential like family, friends and relationships. You can help people more, they may need advice, to calm down in a stressful situation and see things differently. I have become more helpful as a person and learned to connect to people and communicate more efficiently which is great for me as I like getting to know new people go on dates ext. It can help with things like job interviews, If you are in sales you will learn how to increase your sales and become better in work place. Maybe you need that promotion or that bank loan and much much more i'm just outlining some aspects. Charisma; well i'm feeling much better in myself which helps with everything else in the book. I'm more confident which allows me to use the magic tools inside, to communicate with more ease and to think and feel better about me and my life. It is amazing and for the price I mean you would be silly not to buy it ;D the book can last forever and for the wisdom contained within the pages it really is priceless. Believe me you will be repaid many times over or you can go waste the fiver on something else. :(
G**N
Possibly His Best Book Yet
I've read a few of Paul's books and I like them all. Out of the audios in all the books, this is the one that has the most effect. For best results, I have a role model that I want to emulate in mind before listening to the audio. I usually watch them on Youtube before, if you are struggling for ideas there is an excellent Youtube channel that you can learn so much from called Charisma On Command. There are also video exercises that are good however my favourite video exercise is the role model one from his other book "The 3 Things That Will Change Your Destiny Today!". Personally I think he should have added the exercise from that book into this one as well. But anyway I recommend both, after listening to the audio I find myself cracking jokes with strangers and being really charismatic, I also find I can sense and feel when people are trying to influence me, whether is an advertisement, sales pitch or just someone who is trying to persuade or manipulate me in some way, the system in this book can open your eyes so you can protect yourself from these influencers you may not always be aware of when going about your everyday life.
J**O
It flipping works!!
I have only read the first chapter and practiced the 'Havering' technique a few times prior to a gruelling high profile university interview that was seriously causing me stress and bought the kindle edition as a hopeful quick-fix. I was sceptical as let's face it; giving yourself a cuddle whilst counting to 20 stroking your upper arms looks bizarre! It's supposed to relieve the fear and anxiety of a situation if done enough times and I listened to the trance video download accompanying the book for the five days before my interview. I literally walked the presentation and five person panel questioning without an ounce of nerves and amazed myself that for the first time, I did not get any anxiety, in fact I was excited and ready to go! So I'll continue to read and practice and finish the book and it will hopefully embed the theories and promised outcomes. Highly recommend. Only one little criticism...I can't do the 'Superman' pose for two minutes without laughing at myself :)
S**H
Time consuming but worth it.
I love Paul McKenna books. I found the videos and audio really helpful and effective and have already noticed some improvements in my confidence. You do need to persist and stick at this as you should really do the audio at least once a day which is around 30mins and there are other exercises you need to do as often as possible. It can be time consuming but the results will be worth it. Only thing I have to say is towards the middle of the book it does seem to get a bit rambly which I struggle to force myself to read. Other than that I would definately recommend.
A**X
Always a pleasure
I've never been disappointed form one of McKenna's books. With his previous work I quit smoking, I improved my self confidence, I am generating ideas to improve my financial status and life in general (though with no success yet I have to admit). This book is also fascinating. It is heavily inspired from Cialdini's work ("Influence:....") but it has so much more information and ofcourse the coplimentary videos / hypnotic track that add to the subconscious level. I am really happy I got it and looking forward to any new work he is publishing in the future!
A**E
Instant Influence
Not especially useful for me and to be honest I got bored very quickly with it. Perhaps it wasn't what I expected it to be. Worth a punt maybe if you can buy it cheap.
S**K
I Was Influenced To Buy The Book
What more can I say, Paul is obviously influential, as I continue to buy the books! In many ways, I think this one is along similar lines to The Hypnotic World of Paul McKenna, ( his first book). Examples being: changing your internal voice, the physiology-behaviour-thoughts cycle, anchoring, reframing and everyday hypnosis. Paul asks us to write down three ways in which we want the book to help us; I want to be able to deal with management better, be listened to in group conversations, without people butting in and to motivate a teenager to help around the house more. What I was looking for were ways to word requests, differences of opinion and win arguments more, but I didn't find this in the material, directly. I would also recommend, Persuade In A Minute, by Tony Wrighton, for a more succinct read. Time will tell if I achieve the three aims I have set myself; I will update my review accordingly. Update: Well, after using the trance download daily for around ten days, I've noticed: Boss offering me days off in exchange for extra hours worked. I'm able to put across my point of view without feeling confrontational. Oh, and my daughter readily making me a cuppa!
M**R
Instant influence and charisma
I did not really find the influence section necessary for me, but it was interesting to read. It would be more beneficial to someone with a career in sales. The section on charisma redeemed it for me, it was very interesting and helpful. The audio was great, it stopped my second guessing myself in conversations, and let me freely speak my mind, which for a shy person is a big deal. The havening technique has changed slightly but still works wonders and is really helping me ward off my social anxiety.
J**A
A big support
I brought this for my husband when he was trying to look for a new job after being off work for personal reasons. He was getting upset by repeated rejections. Paul's works have helped me before so I took the chance of trying to suggest this for him. I set it up so he could listen to Paul every night as he went to sleep and I could see the positive changes in him and him become more confident within himself, and was not letting the job hunting get him down. His confidence in himself kept up and he has now got a great job he is enjoying. Great work from Paul as usual.
N**U
Life changing book
I used this book to come out of my fear of presentation and public speaking
T**R
Really interesting reading and the man makes a lot of ...
Really interesting reading and the man makes a lot of sense. Learned a lot and will apple my new knowledge. The book should have a more serious cover because it really does deserve that.
F**R
Amazing.
Amazing book. I read it, did the hypnosis for one week and I changed, people around me started treating me differently. I was not sure at first, I kept telling myself "too easy" but the other people changes convinced me it was not just my enthusiasm.
P**E
Vraiment tres tres bien !!
À lire et relire Plein d'exercices dans la lignée des autres ouvrages de l'auteur. On adhère assez facilement dès lors que l'on s'aperçoit de l'efficacité de ces exercices et de l'audio (en anglais uniquement)
Trustpilot
2 weeks ago
2 months ago