Customer Experience For Dummies

Description

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises. The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. You'll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more. Gives you the tools you need to target customers more precisely Helps you implement new social and mobile strategies Shows you how to generate and maintain customer loyalty in order to achieve success through multiple channels Explains how a fully-engaged customer can help you outperform the competition Learn how to respond effectively to customer feedback Your brand's reputation and success is your lifeblood, and Customer Experience For Dummies shows you how to stay relevant, add value, and win and retain customers. Review: A good read on an under-valued aspect of business - A VERY enjoyable book on an often under-rated topic. I'm sure that we all have examples of good & poor Customer Service (I have often had cause to question desertcart about their own delivery service providers, for instance), though Customer Experience or "CX" is different, since this covers all of the points at which customer & provider touch & the customer's overall enjoyment of otherwise of that contact. As an experienced management & change consultant who's spent almost 20 years increasing productivity, knowledge & culture to allow them to grow, it's refreshing to read something that covers such a vital subject, especially in a world where competition is higher than ever & creating customer loyalty is vital - Actually it always has been & seems to be coming back into "fashion" again. I hope that those who read this & begin to understand CX & they way it helps build Customer Service & loyalty & realise that it's not just a department - it's an attitude that every employee needs to have. A good read Review: Perfecto para saber más sobre CX. - Muy recomendable en todo los sentidos si se quiere tener unas primeras nociones del mundo de CX y bien en relación calidad precio.