--- product_id: 152187294 title: "Auburn" brand: "it's pure" price: "EC$118" currency: XCD in_stock: true category: "It's Pure" url: https://grenada.desertcart.com/products/152187294-auburn store_origin: GD region: Grenada --- # Fair Trade & UK-Blended Herbs Certified Organic by Soil Association 100% Natural Henna-Based Powder Auburn **Brand:** it's pure **Price:** EC$118 **Availability:** ✅ In Stock ## Summary > 🌟 Turn heads with nature’s most vibrant auburn—because your hair deserves the purest glow! ## Quick Answers - **What is this?** Auburn by it's pure - **How much does it cost?** EC$118 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [grenada.desertcart.com](https://grenada.desertcart.com/products/152187294-auburn) ## Best For - it's pure enthusiasts ## Why This Product - Trusted it's pure brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Hair Health Hero:** Boosts volume and shine while repairing damage—no harsh chemicals involved. - • **Custom Auburn Glow:** Unique auburn shade that blends with your natural hair for a personalized look. - • **Pure Organic Power:** First Soil Association Certified herbal hair dye for guilt-free, vibrant color. - • **Ethical & Transparent:** Sourced from fair trade farms, processed with advanced purity technology. - • **Sensitive Skin Friendly:** Vegan, cruelty-free, gluten-free, and perfect for allergy-prone scalps. ## Overview It’s Pure Organic Herbal Hair Dye in Auburn is a 110g powder hair color made from certified organic, fair trade henna herbs blended in the UK. This permanent, vegan, and cruelty-free formula enhances hair volume and shine while repairing damage, suitable for all hair and skin types including sensitive scalps. Free from gluten, ammonia, and harsh chemicals, it delivers a unique, natural auburn tone that works with your existing hair color for a personalized, healthy finish. ## Description Product Description ## Features - ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume. Our products are all vegan; no animal products are used, and we are cruelty free, meaning there is no animal testing on any of our products. - AUBURN HAIR DYE: It’s Pure auburn dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you. To make sure you're happy with the colour, strand testing is crucial. - PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants - CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye! - SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free - FOR BEST RESULTS: If you use a silicone based conditioner or any styling products, you might get build up that prevents the colour taking as well. Make sure to clarify beforehand with a clarifying shampoo to remove these, to get the best result. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B01HH3A4BM | | ASIN | B01HH3A4BM | | Benefits | Gentle on hair and strengthening | | Best Sellers Rank | 1,830 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas | | Brand Name | It's Pure | | Colour | Auburn | | Container Type | Sachet | | Country Of Origin | United Kingdom | | Country of origin | United Kingdom | | Customer Reviews | 4.0 4.0 out of 5 stars (119) | | Customer reviews | 4.0 4.0 out of 5 stars (119) | | Full Cure Time | 24 Hours | | Global Trade Identification Number | 05060319461218 | | Guaranteed software updates until | unknown | | Hair Color Permanence | Permanent | | Hair Type | All | | Is discontinued by manufacturer | No | | Item Form | Powder | | Item Weight | 110 Grams | | Item model number | E0663 | | Manufacturer | It's Pure Organics | | Manufacturer | It's Pure Organics | | Manufacturer Part Number | E0633 | | Material Features | Gluten Free, Natural, Organic | | Material Type Free | Gluten Free | | Model Number | E0663 | | Number of Items | 1 | | Package Dimensions | 14.4 x 7.4 x 5.7 cm; 110 g | | Recommended Uses For Product | Hair coloring for sensitive skin, natural and organic hair care, hair restoration and damage repair, volume and shine enhancement, ethical and dietary preference consideration | | Suitable Hair Colour | All Hair Colours | | Unit Count | 110.0 gram | ## Product Details - **Brand:** It's Pure - **Colour:** Auburn - **Hair type:** All - **Item form:** Powder - **Material Type Free:** Gluten Free - **Material feature:** Gluten Free, Natural, Organic - **Number of items:** 1 - **Package information:** Sachet - **Product benefits:** Gentle on hair and strengthening - **Unit count:** 110.0 gram ## Images ![Auburn - Image 1](https://m.media-amazon.com/images/I/51u7Vxu3NaL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?** A: There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps. **Q: Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?** A: Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca **Q: As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?** A: A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy. **Q: Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.** A: I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages! ## Frequently Bought Together - It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - 3Pcs Hair Colouring Tools, Gezimetie Hair Dyeing Tool Set, Brush Double-sided Coloring Comb and Bowl Set Kit DIY Salon (3PCS) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://grenada.desertcart.com/products/152187294-auburn](https://grenada.desertcart.com/products/152187294-auburn) --- *Product available on Desertcart Grenada* *Store origin: GD* *Last updated: 2026-10-15*