🚀 We’re in Beta!

Meet our new design. Everything works as usual, but if anything feels off, give us a ping.

Explore Iconic Softflex Collections

Embrace the perfect mix of comfort and innovation with Softflex.

Soft Flex Wire 21-Strand, 0.014-Inch Diameter, Satin Silver

Soft Flex Wire 21-Strand, 0.014-Inch Diameter, Satin Silver

$65
Soft Flex XCR-5411 Soft Touch Very Fine Beading Wire, 0.010"/100', Silver

Soft Flex XCR-5411 Soft Touch Very Fine Beading Wire, 0.010"/100', Silver

4.9
$81
RevlonColorStay Eyeliner with SoftFlex, Black Brown 202, 0.01 Ounce (0.28 g)

RevlonColorStay Eyeliner with SoftFlex, Black Brown 202, 0.01 Ounce (0.28 g)

4.5
$64
Soft Flex Wire .014 Dia. 30 Ft. 21 Strand Original Satin Silver

Soft Flex Wire .014 Dia. 30 Ft. 21 Strand Original Satin Silver

5
$80
Revlon Colorstay Pressed Powder with Softflex # 830 Light/Medium - 0.3oz Powder

Revlon Colorstay Pressed Powder with Softflex # 830 Light/Medium - 0.3oz Powder

4.5
$52
Soft Flex XCR-5411 Soft Touch Very Fine Beading Wire, 0.010"/100', Silver

Soft Flex XCR-5411 Soft Touch Very Fine Beading Wire, 0.010"/100', Silver

5
$169
Soft Flex 49 Strand Beading Wire - Medium 0.19 Diameter - 30 Feet Nylon Design Wire

Soft Flex 49 Strand Beading Wire - Medium 0.19 Diameter - 30 Feet Nylon Design Wire

4.7
$85
Hollister 26900 Moderma SoftFlex Convex Transparent Pouch (1 Count)

Hollister 26900 Moderma SoftFlex Convex Transparent Pouch (1 Count)

$15
Little Moments Softflex Bottle Blue Slow Flow 180ml 0M+, Multicolor

Little Moments Softflex Bottle Blue Slow Flow 180ml 0M+, Multicolor

4.5
$37
Softflex Washcloth Regular Patient Cleansing Dry Wipes - 27cm x 19.5cm (3 Packs of 50)

Softflex Washcloth Regular Patient Cleansing Dry Wipes - 27cm x 19.5cm (3 Packs of 50)

$73
(1) - Soft Flex 49 Strand .019 Inch Diameter, 30 feet Beading Wire, Original. (Sold as - 1 Spool Per Pack)

(1) - Soft Flex 49 Strand .019 Inch Diameter, 30 feet Beading Wire, Original. (Sold as - 1 Spool Per Pack)

$73
Sterling Silver 3.0mm by 9.4mm Three Strand Roundel Spacer Bar. Sold as - 10 Pieces Per Pack

Sterling Silver 3.0mm by 9.4mm Three Strand Roundel Spacer Bar. Sold as - 10 Pieces Per Pack

$32
Soft Flex Wire 21-Strand, 0.014-Inch Diameter, Satin Silver

Soft Flex Wire 21-Strand, 0.014-Inch Diameter, Satin Silver

4.8
$77
carebymailHealthcare Softflex Washcloth Regular Dry Cleansing Wipes (3 Packs of 50)

carebymailHealthcare Softflex Washcloth Regular Dry Cleansing Wipes (3 Packs of 50)

3.1
$72
RevlonColorstay Softflex Combi/Oily With Pump, 350 Rich Tan, 30 ml (Pack of 1)

RevlonColorstay Softflex Combi/Oily With Pump, 350 Rich Tan, 30 ml (Pack of 1)

4.3
$34
Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

4.6
$104
YumiSoftFlex Comfy Professional Heels – 5.5 cm, Soft Cushion & Blood Flow Stimulation insole (Brown, EU Footwear Size System, Adult, Women, Numeric, Medium, 41)

YumiSoftFlex Comfy Professional Heels – 5.5 cm, Soft Cushion & Blood Flow Stimulation insole (Brown, EU Footwear Size System, Adult, Women, Numeric, Medium, 41)

$321
Soft Flex 49 Strand Beading Wire - Heavy 0.24 Diameter - 30 Feet Nylon Design Wire

Soft Flex 49 Strand Beading Wire - Heavy 0.24 Diameter - 30 Feet Nylon Design Wire

4.6
$78
YumiSoftFlex Women’s Heels – 5.5 cm, Soft Cushion & Massage Insole

YumiSoftFlex Women’s Heels – 5.5 cm, Soft Cushion & Massage Insole

$234
Set of 2 teats Softflex 0m +

Set of 2 teats Softflex 0m +

EX$63
Soft Flex 21 Strand Beading Wire - Fine 0.14 Diameter - 100 Feet Design Wire

Soft Flex 21 Strand Beading Wire - Fine 0.14 Diameter - 100 Feet Design Wire

4.8
$153
Soft Flex 49 Strand Beading Wire - Heavy 0.24 Diameter - 100 Feet Nylon Design Wire

Soft Flex 49 Strand Beading Wire - Heavy 0.24 Diameter - 100 Feet Nylon Design Wire

$199
Hollister7805 - Adapt Softflex Flat Barrier Ring 2" O.D.

Hollister7805 - Adapt Softflex Flat Barrier Ring 2" O.D.

4.8
$252
Soft Flex 49 Strand Beading Wire - Medium 0.19 Diameter - 100 Feet Nylon Design Wire

Soft Flex 49 Strand Beading Wire - Medium 0.19 Diameter - 100 Feet Nylon Design Wire

4.8
$190
REVLON Colorstay Pressed Natural Powder With Softflex For All Skin Types, Medium Deep, 8.4G, Beige

REVLON Colorstay Pressed Natural Powder With Softflex For All Skin Types, Medium Deep, 8.4G, Beige

4.2
$70
Soft Flex Extreme Flex Beading Wire 925 Sterling Silver .019 Inch 10ft Mini Spool

Soft Flex Extreme Flex Beading Wire 925 Sterling Silver .019 Inch 10ft Mini Spool

EX$60
Soft Touch 49 strand Beading Wire .024 Inch 30 Ft Soft Flex

Soft Touch 49 strand Beading Wire .024 Inch 30 Ft Soft Flex

3.7
$73
Soft Flex 28 Gauge Craft Wire - Non Tarnish Silver - Artistic Wire with Silver Plating

Soft Flex 28 Gauge Craft Wire - Non Tarnish Silver - Artistic Wire with Silver Plating

$31
Soft Flex Kink Resistant Knot Tying Hypoallergenic Jewelry Making Wire, 21 Strands of Braided Stainless Steel Beading Wire.014 Fine Diameter, 30 ft White Nylon Color Coating

Soft Flex Kink Resistant Knot Tying Hypoallergenic Jewelry Making Wire, 21 Strands of Braided Stainless Steel Beading Wire.014 Fine Diameter, 30 ft White Nylon Color Coating

$108
Soft Flex Trios Beading Wire 49-Strand .019" Diameter 10ft 3/Pkg-Serenity

Soft Flex Trios Beading Wire 49-Strand .019" Diameter 10ft 3/Pkg-Serenity

EX$70
Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

4.6
$244
Soft Flex Kink Resistant Beading Wire - Very Fine 0.10 Diameter - Jewelry Making Bead Wire - 30 Ft

Soft Flex Kink Resistant Beading Wire - Very Fine 0.10 Diameter - Jewelry Making Bead Wire - 30 Ft

4.7
$56
Hollister 7805 - Adapt Softflex Flat Barrier Ring 2" O.D.

Hollister 7805 - Adapt Softflex Flat Barrier Ring 2" O.D.

4.8
$649
Revlon ColorStay Makeup with SoftFlex SPF6 Combination/Oily Skin 110 Ivory, 1 Ounce

Revlon ColorStay Makeup with SoftFlex SPF6 Combination/Oily Skin 110 Ivory, 1 Ounce

$93
Revlon ColorStay Pressed Powder with SoftFlex, Fair 810, 0.3 Ounces (Pack of 2)

Revlon ColorStay Pressed Powder with SoftFlex, Fair 810, 0.3 Ounces (Pack of 2)

4.5
$305
SoftFlex Skin Barrier Ring 7806, 10 Ct

SoftFlex Skin Barrier Ring 7806, 10 Ct

4.5
$301
Soft-Flex Bumpy Ball Dog Toy, 5.5-inch

Soft-Flex Bumpy Ball Dog Toy, 5.5-inch

3.8
$66
Soft Flex Non-Tarnishing Bead Stringing Jewelry Making Wire, 21 Strands of Braided Stainless Steel Beading Wire.014 Fine Diameter, 10 ft White Nylon Color Coating

Soft Flex Non-Tarnishing Bead Stringing Jewelry Making Wire, 21 Strands of Braided Stainless Steel Beading Wire.014 Fine Diameter, 10 ft White Nylon Color Coating

$43
YogipaceSoftFlex 25"/27"/29"/31" Women's High-Rise Yoga Flare Leggings Bootcut Pants

YogipaceSoftFlex 25"/27"/29"/31" Women's High-Rise Yoga Flare Leggings Bootcut Pants

$121
Soft Flex Extreme Sterling Silver Beading Wire .019" 30 ft. - Extra Abrasion Resistance

Soft Flex Extreme Sterling Silver Beading Wire .019" 30 ft. - Extra Abrasion Resistance

4.5
$142
Hueter ToledoSoft-Flex Best Clutch Ball Dog Toy, 4.5-inch Grape

Hueter ToledoSoft-Flex Best Clutch Ball Dog Toy, 4.5-inch Grape

4.4
$45
Revlon ColorStay Lipliner with SoftFlex, Sienna [635] 1 ea (Pack of 3)

Revlon ColorStay Lipliner with SoftFlex, Sienna [635] 1 ea (Pack of 3)

4.7
$123
Soft Flex Toys 0.019-Inch Beading Wire, 30-Feet, Grey

Soft Flex Toys 0.019-Inch Beading Wire, 30-Feet, Grey

4.7
$95
Soft Flex 49 Strand .019 Inch Diameter, 30 feet Beading Wire, Original. (Sold as - 1 Spool Per Pack)

Soft Flex 49 Strand .019 Inch Diameter, 30 feet Beading Wire, Original. (Sold as - 1 Spool Per Pack)

4.4
$63
Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

4.7
$46
Soft Flex 49 Strand Stringing Wire - Flexible Braided - Medium 0.19 Diameter - Jewelry Making Bead Wire - Satin Silver

Soft Flex 49 Strand Stringing Wire - Flexible Braided - Medium 0.19 Diameter - Jewelry Making Bead Wire - Satin Silver

4.7
$96
Soft Touch Wire 7-Strand .01"X10', Silver

Soft Touch Wire 7-Strand .01"X10', Silver

EX$24
REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 5)

REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 5)

5.0
$126
REVLONColorStay Makeup with SoftFlex, 150 Buff, 1 Fl Oz

REVLONColorStay Makeup with SoftFlex, 150 Buff, 1 Fl Oz

4.5
$55
T-fal Textiles Waffle Silicone Pot Holder Set, Softflex, Non-Slip Grip, Heat Resistant, 8.25-inches x 7.5-inches, 2 Pack, Charcoal (34318)

T-fal Textiles Waffle Silicone Pot Holder Set, Softflex, Non-Slip Grip, Heat Resistant, 8.25-inches x 7.5-inches, 2 Pack, Charcoal (34318)

4.4
$93
Revlon ColorStay Lipliner with SoftFlex, Plum 665, 0.01 Ounce2

Revlon ColorStay Lipliner with SoftFlex, Plum 665, 0.01 Ounce2

4.4
$56
Soft Flex Best Beading Wire .024 Inch - 30 Feet (1)

Soft Flex Best Beading Wire .024 Inch - 30 Feet (1)

4.9
$63
Nuby Little Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 180 Ml, Green

Nuby Little Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 180 Ml, Green

$22
REVLONColorStay Eyeliner with SoftFlex, Black 201, 0.01 Ounce (28 g) (Pack of 2)

REVLONColorStay Eyeliner with SoftFlex, Black 201, 0.01 Ounce (28 g) (Pack of 2)

4.6
$79
Revlon ColorStay Lipliner with SoftFlex, Raisin 640, 0.01 Ounce

Revlon ColorStay Lipliner with SoftFlex, Raisin 640, 0.01 Ounce

4.4
$50
Revlon ColorStay Makeup with SoftFlex, Normal/Dry Skin, Caramel 400, 1 Ounce (Pack of 2)

Revlon ColorStay Makeup with SoftFlex, Normal/Dry Skin, Caramel 400, 1 Ounce (Pack of 2)

4.3
$54
Dr. Talbot'sSoft-Flex Orthodontic Pacifiers 0-6 Months, Aqua/White, 2 Pack

Dr. Talbot'sSoft-Flex Orthodontic Pacifiers 0-6 Months, Aqua/White, 2 Pack

3.5
$46
REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 4)

REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 4)

4.2
$97
REVLONColorStay Pressed Powder with SoftFlex, Light 820, 0.3 Ounces (Pack of 2)

REVLONColorStay Pressed Powder with SoftFlex, Light 820, 0.3 Ounces (Pack of 2)

4.4
$67
YogipaceSoftFlex 25"/27"/29"/31"/35" Women's High-Rise Yoga Flare Leggings Bootcut Pants

YogipaceSoftFlex 25"/27"/29"/31"/35" Women's High-Rise Yoga Flare Leggings Bootcut Pants

3.8
$256
Skin Barrier Pouchkins, SoftFlex Trim To Fit 1-3/4" Floating Flange Green Code 1-1/4" Stoma (#3761, Sold Per Box)

Skin Barrier Pouchkins, SoftFlex Trim To Fit 1-3/4" Floating Flange Green Code 1-1/4" Stoma (#3761, Sold Per Box)

EX$242
Soft-Flex Football Squeaky Dog Toy, 7-inch

Soft-Flex Football Squeaky Dog Toy, 7-inch

4
$40
PREM DRN SOFTFLEX PCH W/Barrier,BGE CTF W/FLTR

PREM DRN SOFTFLEX PCH W/Barrier,BGE CTF W/FLTR

$191
Soft-Flex Beading Needles Fine Point-.23mm 10/Pkg

Soft-Flex Beading Needles Fine Point-.23mm 10/Pkg

5
EX$67
REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 3)

REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 3)

4.6
$82
Econoflex Wire 7-Strand Very Fine (.010) 30ft/Pkg-Steel Grey

Econoflex Wire 7-Strand Very Fine (.010) 30ft/Pkg-Steel Grey

$20
Soft-Flex Best Clutch Ball Dog Toy, 4.5-inch Grape

Soft-Flex Best Clutch Ball Dog Toy, 4.5-inch Grape

$63
REVLONColorstay Under Eye Concealer with SoftFlex - Light - 0.04 oz

REVLONColorstay Under Eye Concealer with SoftFlex - Light - 0.04 oz

4.1
$71
Revlon ColorStay Lipliner with SoftFlex, Plum 665, 0.01 Ounce

Revlon ColorStay Lipliner with SoftFlex, Plum 665, 0.01 Ounce

4.4
$28
Revlon ColorStay Makeup with SoftFlex, Normal/Dry Skin, Ivory 110, 1 Ounce

Revlon ColorStay Makeup with SoftFlex, Normal/Dry Skin, Ivory 110, 1 Ounce

$614
NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 270 ml, Blue

NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 270 ml, Blue

5
$63
Soft Flex Bumpy Ball 5.5"-Orange (Pack of 1)

Soft Flex Bumpy Ball 5.5"-Orange (Pack of 1)

$70
Soft FlexWire 49-Strand .019" X30'-Satin Silver

Soft FlexWire 49-Strand .019" X30'-Satin Silver

$65
Ergobaby Adapt Carrier for Newborns from Birth, 3 Positions SoftFlex Mesh, Ergonomic Baby Front-Inward and Back Carry Position, Olive Green

Ergobaby Adapt Carrier for Newborns from Birth, 3 Positions SoftFlex Mesh, Ergonomic Baby Front-Inward and Back Carry Position, Olive Green

$487
Dr. Talbot'sSoft-Flex Orthodontic Pacifiers 6-12 Months, Blue/Gray, 2 Pack

Dr. Talbot'sSoft-Flex Orthodontic Pacifiers 6-12 Months, Blue/Gray, 2 Pack

4.6
$28
ErgobabyOmni Breeze Carrier for Newborns, from Birth to 20.4 kg, 4 Positions, SoftFlex Mesh, Ergonomic Baby Front-Inward and Back Carry Position, Midnight Blue

ErgobabyOmni Breeze Carrier for Newborns, from Birth to 20.4 kg, 4 Positions, SoftFlex Mesh, Ergonomic Baby Front-Inward and Back Carry Position, Midnight Blue

4.4
$581
REVLONColorstay Lipliner With Softflex, Raisin 640, 0.01 Ounce

REVLONColorstay Lipliner With Softflex, Raisin 640, 0.01 Ounce

4.4
$102
Revlon Colorstay Pressed Powder with Softflex - 830 Light/Medium

Revlon Colorstay Pressed Powder with Softflex - 830 Light/Medium

4.6
$120
IST Semi Dry Snorkel with Flexible Tube, Splash Guard & Hypoallergenic Mouthpiece for Snorkeling & Scuba Diving

IST Semi Dry Snorkel with Flexible Tube, Splash Guard & Hypoallergenic Mouthpiece for Snorkeling & Scuba Diving

4.6
$94
Revlon ColorStay Pressed Powder with SoftFlex, Medium 840, 0.3 Ounces (Pack of 2)2

Revlon ColorStay Pressed Powder with SoftFlex, Medium 840, 0.3 Ounces (Pack of 2)2

4.5
$137
Soft-Flex Football Squeaky Dog Toy, 7-inch

Soft-Flex Football Squeaky Dog Toy, 7-inch

$144
NubyAnti-Colic Softflex Silicone Nipples/Teats For Infants And Babies With 3 Ultra Advance Valves, Months+,2 Pcs

NubyAnti-Colic Softflex Silicone Nipples/Teats For Infants And Babies With 3 Ultra Advance Valves, Months+,2 Pcs

4.3
$13
NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 270 Ml, Pink

NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 270 Ml, Pink

4.6
$42
Ergobaby Omni Breeze Baby Carrier for Newborns from Birth up to 20 kg, 4 Positions SoftFlex Mesh Ergonomic Baby Belly Carrier Back Carrier Baby Carrier (Pearl Grey)

Ergobaby Omni Breeze Baby Carrier for Newborns from Birth up to 20 kg, 4 Positions SoftFlex Mesh Ergonomic Baby Belly Carrier Back Carrier Baby Carrier (Pearl Grey)

4.5
$1,089
RevlonColorStay Lipliner with SoftFlex, Sienna 635, 0.01 Ounce

RevlonColorStay Lipliner with SoftFlex, Sienna 635, 0.01 Ounce

4.4
$84
Revlon ColorStay Pressed Powder with SoftFlex, Fair 810, 0.3 Ounces (Pack of 2)

Revlon ColorStay Pressed Powder with SoftFlex, Fair 810, 0.3 Ounces (Pack of 2)

4.5
$262
Emjoi Micro-Pedi SoftFLEX Technology Refill Rollers (Extra Coarse) - Pack of 4

Emjoi Micro-Pedi SoftFLEX Technology Refill Rollers (Extra Coarse) - Pack of 4

$174
STOTT PILATES Non-Latex Flex-Band

STOTT PILATES Non-Latex Flex-Band

2
$114
Sof SoleSof Sole Airr Orthotic Insole – Coolmax Moisture-Wicking Cover, SKYDEX Air Capsules, Gel Forefoot Cushioning, Reinforced Nylon Plate for Stability and Support - UK Size 9-10

Sof SoleSof Sole Airr Orthotic Insole – Coolmax Moisture-Wicking Cover, SKYDEX Air Capsules, Gel Forefoot Cushioning, Reinforced Nylon Plate for Stability and Support - UK Size 9-10

$119
STOTT PILATESFlex-Band

STOTT PILATESFlex-Band

1
$60
Slimflex Berry Insole, Low Density Soft and Comfortable ([UK 5 | EU 38])

Slimflex Berry Insole, Low Density Soft and Comfortable ([UK 5 | EU 38])

$76
Dr. Talbot's Soft-Flex Orthodontic Pacifiers 0-6 Months, Blue/Gray, 2 Pack

Dr. Talbot's Soft-Flex Orthodontic Pacifiers 0-6 Months, Blue/Gray, 2 Pack

$49
NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 180 ML, Pink

NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 180 ML, Pink

$27
NubyAnti-Colic Softflex Silicone Nipple - Slow Flow - 2Pcs - 0M+

NubyAnti-Colic Softflex Silicone Nipple - Slow Flow - 2Pcs - 0M+

$14